This book was recommended to me by one of my mentors in my Premier Designs Jewelry business.
Jeffrey J. Fox has a lot of good information in this little book that requires more unpacking than I gave it in my cursory read. So it’s going on the list as one I want to own and reread again and again.
Each chapter discloses one small nugget to getting and keeping customers and clients. Not all of the advice can I apply to my business (seeing as how jewelry is a want not a need and corporations won’t save money through buying it – although my customers might as it will expand a basic wardrobe) but most of it I could.